Challenge
The challenge
Burger Yard scaled to six locations and lost menu consistency between flagship and franchised stores.
Solution
What they did with MenuPi
Brand-locked templates control hero panels at HQ. Franchisees customize daily specials inside guardrails.
Results
What changed
+12% AOV on combo upsells
6 of 6 stores aligned to brand guide
90% faster rollout for new combos
"HQ stopped policing every menu change, and stores got faster at promotions."
— Diego Marin, COO, Burger Yard